The creation of value by the company is the essential prerequisite for success. Communication, however, is the bridge that delivers this value to customers and investors in an effective and sustainable way.

The Communication Equation helps us manage the relationship between intrinsic value and communication impact. Intrinsic value should remain in balance with the company’s communication footprint. Only then does the communication asset built in the market reflect the company’s growth and does not become a “communication bubble”.

The relationship between these elements is:

Communication Asset in the Market / Intrinsic Value ≈ 1

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